Subcommittee on Transportation Communications (TransComm)
Lloyd Brown, Communications Director
The AASHTO Transportation Communications Subcommittee — TransComm — is made up of public affairs professionals from the 50 states, Puerto Rico and the District of Columbia. It promotes excellence in communications through the exchange of ideas and educational programming, presents annual skills awards and advises other committees on communications issues. It is also the sponsor of the yearly TransComm conference.
Creating a Visual Engagement Strategy in a Government Organization (Jan. 5, 2017)
The world has gone visual. YouTube.com, Facebook, Twitter—all focusing on video and visual content. By the end of 2017, nearly 70% of ALL internet traffic will be video. Video is 600% more effective than print. Printed newspapers are a relic from the 19th century and are dropping like flies. So why do we in government still love print and avoid video and visuals to tell our story? Don’t let cost or ability stop you. There is a way to reach beyond the news media filter to tell compelling stories directly to your customers and stakeholders using visuals and video. Emmy® Award-winning journalist and 2016 NAGC Best of Show-winning government communicator Tom Fuller shares the secret sauce to make your organization’s messages cut through the clutter. It’s not just about creating the same boring 10 minute government-y videos either. It’s a strategy you can learn, refine, and implement back home.
Check out this webinar and other content in our webinar archives.
The 2017 TransComm Annual Meeting – Denver, Colo.
The 2017 TransComm meeting will be held Aug. 20-23 in Denver, Colorado. Stay tuned for registration details, coming soon.
The multi-day meeting will include the top minds in transportation communications. The agenda typically features discussion of transportation safety, best practices, emerging technologies, crisis management and communication skills development. For information on sponsorship opportunities, contact the TransComm committee liaison, Lloyd Brown.
AASHTO Social Media Survey
The 2015 annual AASHTO social media survey reveals a continuing trend toward increasing social media adoption by state departments of transportation. In addition, the survey suggests that the use of social media tools has dramatically shifted state transportation department communication staffing responsibilities and overall public engagement strategies.