Committee on Transportation Communications (TransComm)
Maggie Kasperski, Marketing & Communications Manager
The AASHTO Committee on Transportation Communications — TransComm — is made up of public affairs professionals from the 50 states, Puerto Rico and the District of Columbia. It promotes excellence in communications through the exchange of ideas and educational programming, presents annual skills awards and advises other committees on communications issues.
Report: 2018 State DOT Social Media Survey
The 2018 AASHTO survey of state DOT social media is now available.
Creating a Visual Engagement Strategy in a Government Organization (Jan. 5, 2017)
The world has gone visual. YouTube.com, Facebook, Twitter—all focusing on video and visual content. By the end of 2017, nearly 70% of ALL internet traffic will be video. Video is 600% more effective than print. Printed newspapers are a relic from the 19th century and are dropping like flies. So why do we in government still love print and avoid video and visuals to tell our story? Don’t let cost or ability stop you. There is a way to reach beyond the news media filter to tell compelling stories directly to your customers and stakeholders using visuals and video. Emmy® Award-winning journalist and 2016 NAGC Best of Show-winning government communicator Tom Fuller shares the secret sauce to make your organization’s messages cut through the clutter. It’s not just about creating the same boring 10 minute government-y videos either. It’s a strategy you can learn, refine, and implement back home.
Check out this webinar and other content in our webinar archives.