Committee on Transportation Communications (TransComm)


AASHTO Liaison
Maggie Kasperski, Marketing & Communications Manager
mkasperski@aashto.org

Professional Development

TransComm offers many opportunities for professional development including the subcommittee’s annual meeting, the annual skills development contest and a monthly webinar series.


Annual Meeting

The TransComm annual meeting brings together public relations professionals from the 50 states, Puerto Rico and the District of Columbia departments of transportation, along with our consultant partners, representatives of the U.S. DOT and others interested in communicating transportation topics.

The TransComm Annual meeting is an opportunity for transportation communicators from around the United States to build relationships that benefit their state DOTs, highlight successes, share ideas and learn from each other. In addition, much of the subcommittee’s business is carried out during the meeting.
Check back soon for information on the 2021 TransComm meeting.

Webinars

Upcoming Webinars

Podcasting: How to Talk the Talk About Your State DOT

Thursday, May 20 from 2-3 p.m. ET

There are podcasts on almost any subject imaginable these days — sports, true crime, news, the paranormal. You name it. Done right, a podcast can also be a useful tool for state DOT communication teams. By leveraging the longer format of a podcast, it’s possible to explain the complexities of transportation infrastructure to the traveling public and other key stakeholders.

In this webinar, learn about the logistics of getting your podcast launched and get workflow tips from Katie Grant, Digital Communications Section Chief at the Wisconsin Department of Natural Resources. Katie hosts her own podcast for Wisconsin DNR and is known as a podcasting guru in the government digital community. On the DOT side of things, Vince Trimboli, Idaho Transportation Department Communication Manager, provides best practices learned from hosting the “Drive Idaho” podcast, a former TransComm Skills Contest award winner. Register in advance here.

If you have topic ideas, please send them to Maggie Kasperski, committee liaison, or TransComm Professional Development Subcommittee Chair Andrea Henry.

Past Presentations and Webinars

TransComm Webinar (April 15, 2021)
All You Need to Know About the 2021 TransComm Skills Awards Competition

Speakers:
Dawn Garner, awards subcommittee chair, Michigan DOT

 

TransComm Webinar (March. 18, 2021)
Communications Strategies for Positive Organizational Culture

Speakers: Elizabeth Weight, Director of Communications, Utah Department of Transportation
Vince Trimboli, Communication Manager, Idaho Transportation Department
Eileen Barron, PhD., Culture Implementation Project Manager, Utah Department of Transportation
Adam Burgoon, President and CEO, Drumbeat Ventures
Alex Glass, Strategy and Director of Platform, Drumbeat Ventures

 

AASHTO Webinar (March 17, 2021)
Setting Your Projects Up for Success in the 2021 America’s Transportation Awards Competition

 

TransComm Webinar (Feb. 18, 2021)
Using Drones in Your Communications Efforts

Speakers:
John Dougherty, Arizona DOT
Rod Stevens, Oregon DOT

 

TransComm Webinar (Jan. 21, 2021)
Building a Better Brand

Speakers:
Dave Rose, Ohio DOT (see Ohio DOT’s presentation here)
Erica Hawkins, Ohio DOT (see Ohio DOT’s branding guidelines here)
Scott Higley, Georgia DOT (see presentation here and branding guidelines here)
Michelle Godfrey, Oregon DOT (see presentation here)

 

TransComm Webinar (Dec. 17, 2020)
Leveraging the Nextdoor App

Speakers:
Paul Katool, Mississippi DOT
Waverly McCarthy, Mississippi DOT

TransComm Webinar (Nov. 19, 2020)
Safety and the 2020 TransComm Excel Winners

Speakers:
Scott Higley, Georgia DOT
Katina Lear, Georgia DOT
Guy Tridgell, Illinois DOT
Dennis Poshard, Arthur Agency

 

TransComm Webinar (October 15, 2020)
When Mother Nature Strikes:  Crisis Communications During Natural Disasters

Speakers:
Tracey Bramble, Iowa DOT
Sarah Dupre, Texas DOT
Lisa Schwantes, Colorado DOT

 

TransComm Webinar (September 24, 2020)
Creative Community Outreach, CDOT’s C-70 Project

 

Stacia Sellers and Ivonne Colin, Colorado DOT

 

 

TransComm Webinar (July 28, 2020)
State DOT Response and Communications During COVID 19 Pandemic

 

 

 

 

TransComm Webinar (July 21, 2020)
Virtual Public Involvement: Today’s Practice and Pitfalls

 

 

 

 

Individual speaker presentations:

  • Jeff Moore, Chairman, TRB Public Engagement & Communications Committee
  • Emily Wade, Virginia DOT Assistant Director, Communications
  • Sarah Soula, Nebraska DOT External Relations Manager
  • Jacque Annarino, Ohio DOT NEPA Assignment & Public Involvement Coordinator
  • Valerie Brewer and Jon Rees, Iowa DOT (PIMA brochure discussed in PIMA walk-through)

TransComm Webinar (April 28, 2020)
What You Need to Know for the 2020 TransComm Skills Awards

 

 

 

 

 

TransComm Webinar (March 10, 2020)
Showcase Your State’s Best Projects in the America’s Transportation Awards

 

 

 

 

TransComm Webinar (February 5, 2020)
Raising Awareness About Marijuana Impaired Driving: Lessons from Colorado

 

 

 

 

TransComm Webinar (January 9, 2020)
Communicating with Pedestrians

 

 

 

 

TransComm Webinar (December 5, 2019)
Winter Weather Woes and News Media Foes

 

 

 

 

TransComm Webinar (November 7, 2019)
Social Media Best Practices: Live Tweeting 

 

 

 

 

TransComm Webinar (October 3, 2019)
Getting the Most Out of TransComm: Beyond the Annual Meeting 

TransComm Webinar (April 2, 2019)
2019 TransComm Skills Contest

 

 

 

 

 

 

TransComm/AASHTO Webinar (March 8, 2019)
2019 America’s Transportation Awards–Be the Best of the Best!

 

 

 

 

TransComm Webinar (May 11, 2018)
2018 TransComm Skills Contest–Up the Odds!

 

 

 

 

 

TransComm Webinar (April 19, 2018)
Filters, Lenses, and Snaps, Oh My! How DOTs Can Best Navigate the Snapchat Landscape

 

 

 

 

 

TransComm Webinar (March 14, 2018)
Strut Your Stuff in the 2018 America’s Transportation Awards Competition

 

 

 

 

 

TransComm Webinar (February 6, 2018)
The Anatomy of a Winning Work Zone Safety Campaign

TransComm Webinar (December 8, 2017)
Make Video Work for You: Driving Media Outreach and Social Media Engagement

 

 

 

 

TransComm Webinar (November 7, 2017)
GIFs, Memes and BuzzFeed: Crafting Fun and Engaging Content

 

 

 

 

TransComm Webinar (May 31, 2017)
Five Steps to Becoming an Amazing TransComm Judge

TransComm Webinar (May 2, 2017)

Going for Gold in the 2017 TransComm Skills Awards

TransComm Webinar (March 21, 2017)
Entering Your Projects into the 10th Annual America’s Transportation Awards

ATA TransComm webinar

TransComm Webinar (February 23, 2017)
Keeping Tabs: How to Stay on Message and Eliminate Surprises

Keeping tabs screenshot

TransComm Webinar (January 5, 2017)
Creating a Visual Engagement Strategy in a Government Organization
Link to TransComm Webinar

TransComm Webinar (April 19, 2016)

How to be a winner in the 2016 TransComm skills contest

TransComm Webinar (March 16, 2016)

The US Bike Route System – Ginny Sullivan, Adventure Cycling

TransComm Webinar (February 17, 2016)

Cutting through Workplace Distractions (.wmv file) – Lloyd Brown, AASHTO

TransComm Webinar (January 20, 2016)

Humor in messaging – Tim Tait, Arizona DOT

Humor in safety messaging – Iowa DOT