Committee on Transportation Communications (TransComm)

AASHTO Liaison
Maggie Kasperski, Marketing & Communications Manager

Professional Development

TransComm offers many opportunities for professional development including the subcommittee’s annual meeting, the annual skills development contest and a monthly webinar series.

Annual Meeting

The TransComm annual meeting brings together public relations professionals from the 50 states, Puerto Rico and the District of Columbia departments of transportation, along with our consultant partners, representatives of the U.S. DOT and others interested in communicating transportation topics.

The TransComm Annual meeting is an opportunity for transportation communicators from around the United States to build relationships that benefit their state DOTs, highlight successes, share ideas and learn from each other. In addition, much of the subcommittee’s business is carried out during the meeting.
The 2020 TransComm Annual Meeting will not be held in person this year, but certain aspects will be held virtually–including three webinars on relevant topics proposed by TransComm members (see below for registration). Check back soon for additional information.


Upcoming Webinars

Branding Your Agency Like a For Profit (January 21, 2 p.m. ET)

Many private sector companies have become experts at building strong brand affinity among their customers. However, government entities often tend to not apply the same principles as our private sector friends when we work on branding initiatives for our agencies, products, services, and programs. Despite our best efforts, we can sometimes become the entity our customers love to hate.

Join the webinar to hear how Georgia and Ohio DOTs took a fresh look at their relationships with customers and their approach to government appearance as they embarked on recent agency rebranding efforts. In addition, you’ll hear from Oregon DOT’s careful approach to building brand affinity and customer comfort as they rolled out one of the first pay-per-mile systems in the nation called OReGO. Registration is available here.

Save the Date for these Upcoming Webinars (check back soon for more details and registration information)

  • Using Drones in Your Communications Efforts (February 18)
  • Internal Communications and the Impact on Agency Culture (March 18)
  • Storytelling in Communications (April 15)
If you have topic ideas, please send them to Maggie Kasperski, committee liaison, or TransComm Professional Development Subcommittee Chair Andrea Henry.

Past Presentations and Webinars

TransComm Webinar (Dec. 17, 2020)
Leveraging the Nextdoor App

Paul Katool, Mississippi DOT
Waverly McCarthy, Mississippi DOT

TransComm Webinar (Nov. 19, 2020)
Safety and the 2020 TransComm Excel Winners

Scott Higley, Georgia DOT
Katina Lear, Georgia DOT
Guy Tridgell, Illinois DOT
Dennis Poshard, Arthur Agency


TransComm Webinar (October 15, 2020)
When Mother Nature Strikes:  Crisis Communications During Natural Disasters

Tracey Bramble, Iowa DOT
Sarah Dupre, Texas DOT
Lisa Schwantes, Colorado DOT


TransComm Webinar (September 24, 2020)
Creative Community Outreach, CDOT’s C-70 Project


Stacia Sellers and Ivonne Colin, Colorado DOT



TransComm Webinar (July 28, 2020)
State DOT Response and Communications During COVID 19 Pandemic





TransComm Webinar (July 21, 2020)
Virtual Public Involvement: Today’s Practice and Pitfalls





Individual speaker presentations:

  • Jeff Moore, Chairman, TRB Public Engagement & Communications Committee
  • Emily Wade, Virginia DOT Assistant Director, Communications
  • Sarah Soula, Nebraska DOT External Relations Manager
  • Jacque Annarino, Ohio DOT NEPA Assignment & Public Involvement Coordinator
  • Valerie Brewer and Jon Rees, Iowa DOT (PIMA brochure discussed in PIMA walk-through)

TransComm Webinar (April 28, 2020)
What You Need to Know for the 2020 TransComm Skills Awards






TransComm Webinar (March 10, 2020)
Showcase Your State’s Best Projects in the America’s Transportation Awards





TransComm Webinar (February 5, 2020)
Raising Awareness About Marijuana Impaired Driving: Lessons from Colorado





TransComm Webinar (January 9, 2020)
Communicating with Pedestrians





TransComm Webinar (December 5, 2019)
Winter Weather Woes and News Media Foes





TransComm Webinar (November 7, 2019)
Social Media Best Practices: Live Tweeting 





TransComm Webinar (October 3, 2019)
Getting the Most Out of TransComm: Beyond the Annual Meeting 

TransComm Webinar (April 2, 2019)
2019 TransComm Skills Contest







TransComm/AASHTO Webinar (March 8, 2019)
2019 America’s Transportation Awards–Be the Best of the Best!





TransComm Webinar (May 11, 2018)
2018 TransComm Skills Contest–Up the Odds!






TransComm Webinar (April 19, 2018)
Filters, Lenses, and Snaps, Oh My! How DOTs Can Best Navigate the Snapchat Landscape






TransComm Webinar (March 14, 2018)
Strut Your Stuff in the 2018 America’s Transportation Awards Competition






TransComm Webinar (February 6, 2018)
The Anatomy of a Winning Work Zone Safety Campaign

TransComm Webinar (December 8, 2017)
Make Video Work for You: Driving Media Outreach and Social Media Engagement





TransComm Webinar (November 7, 2017)
GIFs, Memes and BuzzFeed: Crafting Fun and Engaging Content





TransComm Webinar (May 31, 2017)
Five Steps to Becoming an Amazing TransComm Judge

TransComm Webinar (May 2, 2017)

Going for Gold in the 2017 TransComm Skills Awards

TransComm Webinar (March 21, 2017)
Entering Your Projects into the 10th Annual America’s Transportation Awards

ATA TransComm webinar

TransComm Webinar (February 23, 2017)
Keeping Tabs: How to Stay on Message and Eliminate Surprises

Keeping tabs screenshot

TransComm Webinar (January 5, 2017)
Creating a Visual Engagement Strategy in a Government Organization
Link to TransComm Webinar

TransComm Webinar (April 19, 2016)

How to be a winner in the 2016 TransComm skills contest

TransComm Webinar (March 16, 2016)

The US Bike Route System – Ginny Sullivan, Adventure Cycling

TransComm Webinar (February 17, 2016)

Cutting through Workplace Distractions (.wmv file) – Lloyd Brown, AASHTO

TransComm Webinar (January 20, 2016)

Humor in messaging – Tim Tait, Arizona DOT

Humor in safety messaging – Iowa DOT