Committee on Transportation Communications (TransComm)
AASHTO Liaison
Maggie Kasperski, Marketing & Communications Manager
mkasperski@aashto.org
AASHTO and TransComm Reports
Communicating the Economic and Quality of Life Benefits of Transportation Investment: New Approaches for State Departments of Transportation
This guide presents research-tested themes and messages that state departments of transportation (DOTs) can use to communicate with different audiences about the economic and quality of life benefits of transportation infrastructure investment. It is intended for use by agency staff in communications, public affairs, and related areas, as well as by communications professionals in the private sector. The guide incorporates the lessons of previous research on this topic and new findings from focus groups, social media sentiment analysis, and smallscale public surveys.
Communications Guide for State Departments of Transportation
The Communications Guide for State Departments of Transportation is a free guide that can be used by senior DOT executives in reviewing and structuring communications operations. It was developed to be flexible and applicable to transportation agencies of all sizes.
2018 AASHTO survey of state DOT social media
The 2018 annual AASHTO social media survey finds that despite the routinization of social media among communication teams, state DOTs continue to innovate, with more agencies turning toward Instagram and Snapchat to potentially engage younger audiences.
The 2018 annual AASHTO social media survey finds that despite the routinization of social media among communication teams, state DOTs continue to innovate, with more agencies turning toward Instagram and Snapchat to potentially engage younger audiences.
Past Social Media Survey Reports
- AASHTO 2017 Social Media Survey
- AASHTO 2015 Social Media Survey
- AASHTO 2014 Social Media Survey
- AASHTO 2013 Social Media Survey
- AASHTO 2012 Social Media Survey
- AASHTO 2011 Social Media Survey
- AASHTO 2010 Social Media Survey
Other Reports
Communication Messaging
- Mobile Messages: Moving People to Support Transportation (NCHRP Report, April 2015)
- A New Way to Talk About Transportation: Summary
- New Language of Mobility
Communicating about Environmental Issues
Benefits of Transportation: Telling America’s Transportation and Environment Story