Committee on Transportation Communications (TransComm)

AASHTO Liaison
Maggie Kasperski, Marketing & Communications Manager

AASHTO and TransComm Reports

Communicating the Economic and Quality of Life Benefits of Transportation Investment: New Approaches for State Departments of Transportation

This guide presents research-tested themes and messages that state departments of transportation (DOTs) can use to communicate with different audiences about the economic and quality of life benefits of transportation infrastructure investment. It is intended for use by agency staff in communications, public affairs, and related areas, as well as by communications professionals in the private sector. The guide incorporates the lessons of previous research on this topic and new findings from focus groups, social media sentiment analysis, and smallscale public surveys.

Communications Guide for State Departments of Transportation

The Communications Guide for State Departments of Transportation is a free guide that can be used by senior DOT executives in reviewing and structuring communications operations. It was developed to be flexible and applicable to transportation agencies of all sizes.

2018 AASHTO survey of state DOT social media
The 2018 annual AASHTO social media survey finds that despite the routinization of social media among communication teams, state DOTs continue to innovate, with more agencies turning toward Instagram and Snapchat to potentially engage younger audiences.

Past Social Media Survey Reports

Other Reports

Communication Messaging

Communicating about Environmental Issues

Benefits of Transportation: Telling America’s Transportation and Environment Story